A note on diffusion and adoption
sverma at sfsu.edu
Tue Feb 11 17:20:05 EST 2014
On Sun, Feb 9, 2014 at 12:52 PM, Sameer Verma <sverma at sfsu.edu> wrote:
> I've written about the diffusion and adoption of an innovation before
> (the XO/Sugar being the innovation). Here's an interesting summary I
> found in context of another project, but I thought I'd pass it along.
> Note that apart from the mechanism itself (which was the topic of my
> Ph.D. dissertation http://verma.sfsu.edu/profile/phd.proposal.pdf) two
> points are relevant here:
> 1) Persuasion is not the way to go.
> 2) Each group has its own personality, and thus its motivators.
> Sameer Verma, Ph.D.
> Professor, Information Systems
> San Francisco State University
It seems the article is gone from the link. Hope it's disappearance is
temporary! In the mean time, if anyone wants a copy, write back
Sameer Verma, Ph.D.
Professor, Information Systems
San Francisco State University
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