A note on diffusion and adoption
sverma at sfsu.edu
Sun Feb 9 15:52:56 EST 2014
I've written about the diffusion and adoption of an innovation before
(the XO/Sugar being the innovation). Here's an interesting summary I
found in context of another project, but I thought I'd pass it along.
Note that apart from the mechanism itself (which was the topic of my
Ph.D. dissertation http://verma.sfsu.edu/profile/phd.proposal.pdf) two
points are relevant here:
1) Persuasion is not the way to go.
2) Each group has its own personality, and thus its motivators.
Sameer Verma, Ph.D.
Professor, Information Systems
San Francisco State University
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