[Community] media outreach for g1g1, and a community pr gang

[Samuel Klein]

OK, thanks.  Henry, do we have an ftp server that people can use for
large file transfers?   We shouldn't have to rely on 24-hr courier
delays for transferring a few paltry GB of data :-)

Agreed that the laptop.org/press page should be beautiful,
streamlined, professional.  And that the wiki is not grandma-friendly
;-)  But it updates and improves much more quickly...

SJ

On Fri, Sep 26, 2008 at 1:22 PM, Jackie Lustig <JLustig at w2groupinc.com> wrote:
> Zip probably won't do it.  On Monday, I'll put everyone on a CD and send
> it to Seth.  Seth - are you at OLPC in Cambridge?  I have to leave the
> office shortly so can't do it today.  You'll have the CD on Tuesday.
>
> The Press Room on the laptop.org web site should be the professional
> media.
>
> You may want to have another separate area for Community.  It could have
> similar materials and other things like posters, badges and fun
> marketing collateral for local use.  I know some of the stuff is on the
> wiki but that's an impossible site for grandmas!
>
> Jackie
>
> -----Original Message-----
> From: meta.sj at gmail.com [mailto:meta.sj at gmail.com] On Behalf Of Samuel
> Klein
> Sent: Friday, September 26, 2008 12:50 PM
> To: Jackie Lustig
> Cc: Aaron Royer; Seth Woodworth; Kimberley Quirk; Community outreach
> Subject: Re: media outreach for g1g1, and a community pr gang
>
> Thanks for the comments, Jackie.
>
> We can definitely mirror a press room on the wiki, once those media
> are available, but you're right about ease of use being key.   I'd
> love to see it on both sites.  Can you put a zip file of the photos
> and releases you have online somewhere?  If you can get those to Seth,
> he can start putting them up.
>
>> QUESTION - I'm not clear on what community you are referring to.  The
>> Open Source community?  Educators community?  Both?  Others?  You have
>> to be more specific.
>
> Our community of interest.  There are many focused subsets, and we
> should be specific for any particular pitch, but the people motivated
> to make their own materials for and about OLPC come from all across
> the spectrum - from high school students to talented G1G1 grandmas to
> professionals in education, multimedia development, social networking,
> and international development.  (And I am only listing groups that
> have already contributed something on our [[presentations]] or
> [[posters]] lists.)
>
>> I think it would be great to have a small group of people who can push
>> OLPC news out into various communities.  However, these people should
>> not be talking to any mainstream media - national, regional or local.
>
> The group I have in mind would not be doing any pushing out -- just
> help with language and translation of existing releases.
>
> However, I would imagine that many releases and publicity ideas will
> come from the community, including from talented and creative people
> who are not PR experts.  If this is NOT the case, who will speak to
> the media in French or Spanish or German?
>
>> Inexperience people should not do PR -- especially in an age when
> local
>> news can become national or even global news very quickly on line.
>
> Is there no place for community PR, distinct from and complementary to
> centralized professional PR?
>
>> Other than that one request, I think the idea is great.
>
> OK.  The idea to set up the group is to help with /internal/
> communication, and independent of figuring out who press can contact
> in various languages -- which we should address, but not urgently.
>
> Regards,
> SJ
>
>
>> -----Original Message-----
>> From: meta.sj at gmail.com [mailto:meta.sj at gmail.com] On Behalf Of Samuel
>> Klein
>> Sent: Wednesday, September 24, 2008 5:20 PM
>> To: Jackie Lustig; Aaron Royer; Seth Woodworth
>> Cc: Kimberley Quirk
>> Subject: media outreach for g1g1, and a community pr gang
>>
>> Dear Jackie & Aaron,
>>
>> Two questions for you:   First, as we prepare for G1G1, with this
>> year's focus on community-driven promotion and outreach, we are
>> planning to set up a community PR gang of a few media-savvy volunteers
>> to help with distribution and translation of big announcements.  Do
>> you know any enthusiastic people who should be invited to join, to
>> help with that outreach?
>>
>> Secondly, one of the community concerns last year was the way that
>> they would only find out about news through the mainstream media --
>> community lists were rarely included in big announcements, and
>> community reporters never had access to embargoed information so that
>> they could prepare their own stories.
>>
>> I'd like to set up a private mailing list for a core PR gang of 4-6
>> trustworthy people who help improve internal communication about our
>> big announcements, and provide feedback in terms of community-friendly
>> language.
>> What do you think?  Does this seem useful to you?  It would help for
>> you two (or someone who works with you) to be on such a list.
>>
>> Regards,
>> SJ
>>
>