[laptop-accessibility] John Rosatti, Carrentals.co.uk Chooses IndexTools Web Analytics

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John Rosatti, Carrentals.co.uk Chooses IndexTools Web Analytics


NEW YORK, NY (PRWEB) July 17, 2007 -- Earlier this year
Carrentals.co.ukswitched to become a price comparison site, comparing
prices from over 40
car rental companies, including Holiday Autos, Alamo, Thrifty and its own
Carrentals.co.uk prices. Unlike other meta search engine comparison sites,
which use pay per click (PPC) revenue models, Carrentals.co.uk uses a
commission per acquisition (CPA) model, which it says provides a fairer
service to car hire providers and better prices for customers.

 The new comparator site enables visitors to compare the best car rental
deals in seconds, with easy filtering of prices by car type or provider. Web
analytics from IndexTools, meanwhile, empowers Carrentals.co.uk to maximize
its price comparison functionality.

 "We turned to IndexTools because we were aware of our need for web
analytics," said Gareth Robinson, Director of Carrentals.co.uk. "But we
needed a provider that would guide us along the learning curve and support
us in installing and customizing the web analytics tool based on the
specific requirements of a price comparison business. This would enable us
to use it well: to promptly generate the value-adding data we require in a
way we can use immediately."

 Gareth has not been disappointed. Not only has IndexTools added value to
online price comparison approach, he said further, but they have also helped
his firm track the effectiveness of their online marketing campaigns aimed
at drawing potential customers to their website.

 "We get precise, useful data from the reports their system generates," he
said. "Thanks to IndexTools, we learn very quickly how web users respond to
our campaigns, so we can then make timely corrections, if necessary. This
level of customer understanding is increasingly important in the current
market, and we see it as playing a key part in our on-going development."

 About Carrentals.co.uk

Carrentals.co.uk was launched in February 2003 and grew to become one of the
UK's leading online car hire companies by 2006, when it also booked its
100,000th customer.

 In 2007 the company re-launched its site to create the first major online
price comparator in the travel industry. Using the latest technology the new
Carrentals.co.uk site now searches over 40 different car hire websites,
providing an impartial comparison of the best prices available.

 Websites searched include Alamo, Thrifty, Sixt, Holiday Autos, Opodo,
EBookers, Carrentals.co.uk and EasyCar, with the Carrentals.co.uk site
quickly comparing prices and allowing customers to refine their search by
car type or provider.

 The Carrentals.co.uk site also features over 6,000 links to useful tourist
information sites, plus over 2,700 pages of travel information in a
mini-guide format.

To book or for further information visit www.carrentals.co.uk.

 About IndexTools

IndexTools offers a highly customizable and scalable analytics platform for
companies' online marketing activity in each phase of the customer
lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain
accurate, insightful and timely intelligence about the effectiveness of
their online marketing.

 IndexTools' services have boosted the online performance of more than 3000
clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba.

 IndexTools serves its worldwide client base directly and through a network
of more than 200 local partners in over 25 countries around the globe.
IndexTools was founded in 2000, operates from New York City, US and has an
extensive Technology Development Center in Budapest, Hungary EU. IndexTools'
competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and
Coremetrics.

 Contact Person: Andrea Simon

Web Site Address:
John Rosatti, Carrentals.co.uk Chooses IndexTools Web Analytics
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