John Rosatti, <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> Chooses IndexTools Web Analytics<br><br><br>NEW YORK, NY (PRWEB) July 17, 2007 -- Earlier this year
<a href="http://Carrentals.co.uk">Carrentals.co.uk</a> switched to become a price comparison site, comparing
prices from over 40 car rental companies, including Holiday Autos,
Alamo, Thrifty and its own <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> prices. Unlike other meta
search engine comparison sites, which use pay per click (PPC) revenue
models, <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> uses a commission per acquisition (CPA) model,
which it says provides a fairer service to car hire providers and
better prices for customers.<p>
</p><p>
The new comparator site enables visitors to compare the best car rental
deals in seconds, with easy filtering of prices by car type or
provider. Web analytics from IndexTools, meanwhile, empowers
<a href="http://Carrentals.co.uk">Carrentals.co.uk</a> to maximize its price comparison functionality.</p><p>
</p><p>
"We turned to IndexTools because we were aware of our need for web
analytics," said Gareth Robinson, Director of <a href="http://Carrentals.co.uk">Carrentals.co.uk</a>. "But we
needed a provider that would guide us along the learning curve and
support us in installing and customizing the web analytics tool based
on the specific requirements of a price comparison business. This would
enable us to use it well: to promptly generate the value-adding data we
require in a way we can use immediately." </p><p>
</p><p>
Gareth has not been disappointed. Not only has IndexTools added value
to online price comparison approach, he said further, but they have
also helped his firm track the effectiveness of their online marketing
campaigns aimed at drawing potential customers to their website.</p><p>
</p><p>
"We get precise, useful data from the reports their system generates,"
he said. "Thanks to IndexTools, we learn very quickly how web users
respond to our campaigns, so we can then make timely corrections, if
necessary. This level of customer understanding is increasingly
important in the current market, and we see it as playing a key part in
our on-going development."</p><p>
</p><p>
About <a href="http://Carrentals.co.uk">Carrentals.co.uk</a></p><p>
<a href="http://Carrentals.co.uk">Carrentals.co.uk</a> was launched in February 2003 and grew to become one
of the UK's leading online car hire companies by 2006, when it also
booked its 100,000th customer.</p><p>
</p><p>
In 2007 the company re-launched its site to create the first major
online price comparator in the travel industry. Using the latest
technology the new <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> site now searches over 40 different
car hire websites, providing an impartial comparison of the best prices
available.</p><p>
</p><p>
Websites searched include Alamo, Thrifty, Sixt, Holiday Autos, Opodo,
EBookers, <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> and EasyCar, with the <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> site
quickly comparing prices and allowing customers to refine their search
by car type or provider.</p><p>
</p><p>
The <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> site also features over 6,000 links to useful
tourist information sites, plus over 2,700 pages of travel information
in a mini-guide format. </p><p>
To book or for further information visit <a href="http://www.carrentals.co.uk/" onclick="linkClick( this.href );" target="_blank">www.carrentals.co.uk</a>.</p><p>
</p><p>
About IndexTools</p><p>
IndexTools offers a highly customizable and scalable analytics platform
for companies' online marketing activity in each phase of the customer
lifecycle. With IndexTools Web Analytics and Bid Management, businesses
gain accurate, insightful and timely intelligence about the
effectiveness of their online marketing. </p><p>
</p><p>
IndexTools' services have boosted the online performance of more than
3000 clients worldwide, including Tesco, Vodafone, PriceRunner, and
Jamba.</p><p>
</p><p>
IndexTools serves its worldwide client base directly and through a
network of more than 200 local partners in over 25 countries around the
globe. IndexTools was founded in 2000, operates from New York City, US
and has an extensive Technology Development Center in Budapest, Hungary
EU. IndexTools' competitors include Webtrends, Visual Sciences
(WebSideStory), Omniture and Coremetrics.</p><p>
</p><p>
Contact Person: Andrea Simon </p><p>
Web Site Address: </p>John Rosatti, <a href="http://Carrentals.co.uk">Carrentals.co.uk</a> Chooses IndexTools Web Analytics<br><br><br><br><br><br>