Viral Marketing A Cold You Might Want to Catch

Super Star candyshop999 at
Tue Jan 8 05:09:38 EST 2008

Viral Marketing A Cold You Might Want to Catch

Viral marketing is a way you take your business from being virtually unknown
to being a household name quickly. Just as the common cold spreads through
schools, malls, grocery stores and other public places viral marketing
spreads information across the Internet. Your business is competing for
customers with thousands of others. The quickest way to do this is through
viral marketing.

As long as the Internet is around viral marketing is going to be a big part
of the success or failure of most businesses. When used properly viral
marketing is the least expensive and fastest way to build your client list.
Word of mouth or viral marketing starts off slowly and then continues
exponentially and often indefinitely.

It is important that your company is ready for growth. Not having enough of
your product to fill orders or enough bandwidth to support your clients can
be the downfall of your business. It is also important to make sure that
your product can keep the attention of your audience once it has attracted
them. Getting potential customers to your site only to turn them off on your
products is not helpful.

When you use viral marketing properly you get contact information for people
who will truly be interested in your product. This can be done by adding a
link on the bottom of a note (like Hotmail did), put in a link on someone
else's website or by simply inviting someone to join your list. Once you
have got this contact information you should allow these people to opt in to
your list rather than just adding them. Putting the control in the hands of
the potential customer is important. Nobody likes to receive spam.

A common form of viral marketing is done by adding a link at the bottom of
free information pages or with free software. Adding a link on web pages
that potential customers go to is another method. This allows customers to
control whether or not they go to your site and give you their contact
information. Giving free information through e-mail is a good way to build
your potential customer list.

Offering free software for a trial period then requiring it to be licensed
after so many days is in excellent form of viral marketing. People who like
your product can pass it on to others to try your product. Once your
customer is hooked, the trial is over and it is time to purchase the product
to continue using it. These ways you put your product in front of the
potential customer and leave it up to them to make the purchase.

A problem you can run into with viral marketing is totally missing your
target audience. Putting your link on someone else's site can increase your
traffic only if those who are interested in your product see your link. If
your target audience is 15 year old male who enjoys playing video games,
putting your link on a site that sells baby food is not going to get you any

Be careful when offering incentives in return for contact information.
People who are looking for incentives are likely to give you useless e-mail
addresses. This not only does not help your business, it can hurt your
business reputation if you send out mass amounts of spam.
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