German Press

[Andreas.Trawoeger at wgkk.at]

Bert Freudenberg <bert at freudenbergs.de> wrote on 08.06.2007 22:32:21:

> On Jun 8, 2007, at 19:41 , Jörn Engel wrote:
> 
> > On Fri, 8 June 2007 16:58:09 +0200, Bert Freudenberg wrote:
> >>
> >> I gave a talk in Potsdam yesterday which resulted in surprisingly
> >> large press coverage for OLPC. Which is good, comments were positive
> >> in general. Unfortunately, not every journalist gets their quotes
> >> exactly right - in a least one publication they wrote that I was the
> >> only German "OLPC" developer, when in fact I said that I was the only
> >> German member of the Etoys team.
> >
> > That must have been the Spiegel.  The article was corrected by now. :)
> 
> Yes, I sent them a mail and they changed it. At least in online media 
> they can do that ... I saw only the Financial Times article in print 
> and from cursory inspection it looked okayish.
> 
> But it's amazing how people can get it so wrong - like, in the Sat.1 
> news I was credited as "Prof." Bert Freudenberg of "Hasso-Plattner- 
> Institut", even though I'm positive I gave them my card which says 
> none of this. Sigh.

Thats something I learned from helping ffii.org a little bit in Bruessels 
& Strassbourg:

If you do a presentation with a lot of media attention, always have a 
handout or press release with quotes like:
- Bert Freudenschlager the only German member of the Etoys team explains: 
"I am sure that the OLPC will save the world from beeing overpopulated by 
friendly aliens from outer space"

It's somewhat awkward to write about yourself in 3rd person, but it realy 
helps to get your message across without too much distortion.

A good example looks like this: 
http://press.ffii.org/Press_releases/International_speakers_assemble_to_discuss_the_European_Patent_System

cu andreas
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